BRAND IDENTITY

By centering on the mission and core focus of a company we create brands that speak volumes before a sales rep ever utters a single word. 

We rebranded Indy Roof from the ground up.

PROBLEM
The initial brand of Indy Roof Company was hastily conceived and poorly thought out. This created an uphill battle for project managers when they were trying to create authority and close a perspective homeowner. 
 
SOLUTION
We started from scratch and crafted a new mission statement, then created a new logo, new brand colors, new typography, new truck wraps, new yard signs and new business cards. We took it one step further and put QR codes on marketing collateral like the truck wraps, yard signs, and business cards to help drive traffic to the scheduling page on their website. In one year, Indy Roof Company was able to double their revenue and increase their workforce by thirty percent.

New Brand Guidelines For Balance Claims. 

PROBLEM
Balance Claims has evolved over the years and so had their logo and branding. This led to multiple iterations of their logo and messaging being used sporadically over many different documents and marketing materials. 
SOLUTION
We consolidated their branding materials into an easy to use brand guidelines document so vendors and internal departments can keep the messaging and current logos consistent with where Balance Claims is today. We took it one step further and made the brand guidelines downloadable on their website so everyone that needs it can easily find it.