DIGITAL MARKETING

The best lead is a warm lead. Our inbound approach to marketing brings customers to you.

We do this by creating great content with a direct path toward your target market at the right time

Leads, Leads, and more Leads…

PROBLEM
Both Balance Claims and US Home Supplements have very niche client base, which meant they would have to cold call companies or go to very expensive trade shows to find their target market. 
SOLUTION
We created very compeling ads and ran them on social media to their target market. The way we found their target market was by exporting a current client list from their CRM and creating look-a-like audiences to target customers with the same interests, behaviors, and demographics. We created more leads for Balance in three months than they had created on their own in the past year. US Home Supplements quadrupled the amount of customers they serve and can now focus on scaling their company. 

How we generated leads for Indy Roof Company.

PROBLEM
Indy Roof Company had 20+ Project Managers that relaid heavily on outbound tactics such as door knocking and cold calling. This approach often lead to people being disturbed at their home when they weren’t wanting to talk about roofing issues. Most Project Managers felt defeated and alienated by a lack of support from their company. After a lot of research we found that the retail side of roofing is a red ocean with lots of roof companies competing on price. It was a race to the bottom for a very hard sell. 
SOLUTION
Bring the homeowners to the Project Managers. Instead of focusing on the retail market we focused heavily on the storm-restoration market which meant the insurance company would pay the majority of a roof replacement. We held back our ad spend until there was a storm event. Once a hail storm or high winds hit an area we ran targeted ads to homeowners hours after the storm event on multiple social platforms such as Facebook, Pinterest, and Youtube. This led to a mountain of inbound leads at a very low cost per lead. And a much easier sell for the project managers since the homeowner only had to pay their deductible.